Gucci Museo Seeks Global Audience

The Gucci Museo in Florence, Italy launched a new website,, on March 17, 2014. The website covers three sections: The Archive, Gucci and the Arts, and The Museo. The museum opened in 2011 and is home to a permanent exhibition drawn from the company’s archives.

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The Archive section features the permanent fashion archive exhibitions — bamboo, flora, handbags, lifestyle, travel, logomania and evening along with previous exhibitions. In each section you can view photos, videos and even 360-degree views of the actual museo.


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The Gucci and the Arts section gives information about contemporary art exhibitions at the museum, as well as coverage of all the projects Gucci is engaged in to support the arts.


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The Museum section allows you to experience the various facets of the museum – the Gucci Museo story, the icon store, the cafe’ and restaurant, bookstore and gift ship.

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